BryteIQ — Venue Network-as-a-Service
Turned a single-API interview prompt into a full platform strategy for immersive, tiered fan experiences at live venues.
Overview
A telecom company asked me to write a PRD for a single API in their venue WiFi product during an interview process. I knew nothing about the domain, so I used the exercise as a reason to go deep — researching stadium connectivity, fan engagement trends, and the economics of Network-as-a-Service.
What I found surprised me: venue WiFi isn’t a utility problem, it’s a platform opportunity. The gap between “providing a connection” and “enabling immersive, monetizable fan experiences” is where all the value lives. Fans don’t just want to connect — they want context-aware experiences that recognize their ticket tier, their location in the venue, and the moment they’re part of.
That insight reshaped the entire exercise. Instead of one API spec, I delivered a platform strategy that reframed connectivity as experience orchestration.
My Contribution
Full PRD with platform vision — Authored a comprehensive product requirements document that expanded a single-API prompt into an 11-API platform covering location verification, SSID management, QoS, fan entitlements, monetization, and a developer marketplace. Included functional and non-functional requirements, compliance considerations, and a constraint analysis.
Five personas with jobs-to-be-done — Mapped the full stakeholder ecosystem from venue CTOs and event coordinators to developer partners and the provider’s own sales team, each with distinct jobs-to-be-done and desired outcomes.
End-to-end user journey — Designed a journey from API discovery through sandbox testing, integration, pilot launch, and ecosystem expansion — showing how a single venue pilot becomes a repeatable playbook.
MVP scoping with strategic rationale — Narrowed the launch to four core APIs (Location Verification, SSID Management, QoS, Zero Trust) targeting small venues first — lower complexity, faster feedback loops, and existing customer relationships that reduce sales friction.
Research-backed KPIs — Defined six pilot metrics (connect rate, session stability, tier uptake, fan NPS, IT effort reduction, per-user revenue) with target ranges sourced from industry data, not guesswork.
3-month rollout plan — Structured a lean delivery plan with a small cross-functional team, weekly milestones, and a RACI mapping Charter and venue responsibilities.
The biggest takeaway: the relationship between a connectivity provider and a venue is far more strategic than I expected. It’s not about selling bandwidth — it’s about becoming the platform layer that makes every venue’s digital experience possible. That reframe turned a homework assignment into something I’d actually want to build.